Co-Founder Of Total Immersion: About The Future Of 3D

Bruno Uzzan, co-founder and CEO of Total Immersion ( www.t-immersion.com ), send us some reflections about the real practical use of 3D. Total Immersion is the global leader company in augmented reality. They develop all kinds of solutions in 3D through augmented reality that solve real problems or enhance a real experience. He answers to the question "Where is 3D taking us?", which can be re-formulated as "Where is the future of 3D?"

According to Bruno Uzzan, part of the answer lies in augmented reality (AR). AR - which blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream - is, for increasing numbers of consumers, the front line in the 3D revolution. It's the way that millions are now getting up close and personal with 3D, via near-tactile experiences.

"This isn't your father's 3D. In an earlier era, 3D in films - typically h or r or films -- was used as a trick, a f or eground element. In this post-Avatar era, 3D is now the depth of the environment, a way to immerse the audience and create hyper-realistic experiences. The 3D phenomenon is part of a profound transition in expression, from analog to digital - not at the expense of the analog world, but as an adjunct to it. In short order, we will begin to consume entertainment differently, we will begin to shop differently, we will begin to see differently."

According to Uzzan, what's missing - what the industry needs now - is "community engagement around a vision of both 3D and AR as transformative platforms f or experiential advertising, marketing, education and entertainment."

About Total Immersion
Total Immersion ( www.t-immersion.com ) is the global leader in augmented reality. Through its patented D'Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe ( France and UK), North America and Asia. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of more than 80 best-of-breed solution providers worldwide. Find the latest news about Total Immersion at: http://blog.t-immersion.com.

-Jordi R. Cardona-


© 2008 by Jordi R. Cardona. Link to this post without copying the text.

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