Philip Rosedale, creator of Second Life and founder of Linden Labs, is going to leave Second Life.
The reasons to do this seem to be some problems with the other administrator, as seen in this article.
But there may be another reason, and it is that Second Life exceeded the popularity of many virtual worlds due to the enormous marketing promotion they produced.
In the last times, there was not too much mentioning of SL in the media as in the past. The virtual world population had decreased and users are less active. The companies saw the selling of their products into SL had decreased too. So many companies have moved to other (and older) solutions like for example Active Worlds.
Most of the SL users stay for just 1 month and then go away forever. This is something normal for any community. But what I think that has damaged SL is the excessive hype they have generated. It was the key for their success but also for their decadence. To resume: it promises much more that it can give to users, specially in an economical point of view.
His biggest merit is to bring virtual world to the center of the news, after many years of indifference. I also think that his worst contribution was to identify virtual worlds only with cybersex and making too much emphasis in e-commerce.
I think Rosedale is doing something very wise, and is to leave the company when it is still alive. The other alternative, much more noble, would be to change the company vision and change it to something less big, and more focused. For example they could specialize in what their users demand more often, let it be relations between players (sic) or virtual fashion contests.
© 2008 by Jordi R. Cardona. Link to this post without copying the text.If you liked this post, get updates of Hiperia3D News for FREE